With so many gaming enthusiasts on the site, I think that Reddit can be a really powerful and effective platform for helping get the word out about your game. r/nintendoswitch (2 million subscribers).Here’s a look at some of the site’s most popular gaming communities, and this list doesn’t even cover communities for individual games like Minecraft and League of Legends which each are home to millions of active users. This is super useful for me in games marketing because a ton of those users are gamers. There are communities called “subreddits” which are dedicated spaces based on interests, and in total there are about 330 million monthly active users on the site. But today’s guide is all about promoting your game on Reddit, which I would classify as…social media.įor a quick overview, Reddit is “a social news aggregation, web content rating, and discussion website.” It’s not exactly social media, but it’s very similar. But there are so many ways to market your game today…from community building on Discord, to having content creators on YouTube and Twitch feature your game, showing off your game at in-person events like PAX and GDC (well…maybe someday), and so much more. And as I’m sure you all know, a great trailer can be a really effective form of marketing.
I’ll be honest- I love our RoboCo trailer. And it all takes place inside a giant RoboCo warehouse. It features fun cosmetics and wacky human characters. It’s about serving humans (sandwiches, in this case). As you can see, RoboCo is all about building robots.
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